Privacy Policy – Caldecotte Lake

1. Who we are

Caldecotte Lake is part of DNA UK Properties which is is a property development, sales and management company operating in the United Kingdom.

For the purposes of UK data protection law, we are the data controller of your personal data..

2. What data we collect

We may collect, use, store and transfer the following types of personal data:

• Identity Data: name
• Contact Data: email address, telephone number
• Enquiry Data: property preferences, viewing requests, budget ranges
• Communication Data: correspondence and interactions with us or our agents
• Transaction Data: details relating to purchases, lettings, or offers (where applicable)

We collect this data when you:

• Submit an enquiry via property portals such as Rightmove
• Contact us directly via phone, email, or our website
• Engage with us regarding a property or development

3. How We Use Your Data

We use your personal data to:

• Respond to your enquiry
• Arrange viewings and provide property details
• Progress a potential purchase, sale, or letting
• Manage ongoing property relationships
• Comply with legal and regulatory obligations

Relevant property opportunities

Where you enquire about a property, we may also use your data to inform you about similar or relevant properties across our developments or portfolio that we believe may be of interest to you.

This may include properties marketed:

• Directly by us; or
• Through our appointed estate or letting agents

We only do this where it is reasonable to expect such contact based on your original enquiry.

4. Sharing Your Data

We may share your personal data with:

Appointed estate and letting agents

Agents engaged by us to act on our behalf in relation to:

• The property you enquired about; and
• Other relevant or similar properties or developments

Professional advisers

Including solicitors, accountants, and consultants where required for a transaction or compliance purposes.

Service providers

Third parties who support our business operations (e.g. IT systems, CRM platforms).

All third parties are required to respect the security of your personal data and to process it in accordance with the law.

We do not sell your personal data.

5. Legal Basis For Processing

We rely on the following lawful bases:

• Legitimate interests – to respond to enquiries, market relevant properties, and operate our business efficiently
• Contractual necessity – where processing is required to enter into or perform a contract
• Legal obligation – where we must comply with applicable laws

6. Marketing and Property Communications

Service-related communications

We will contact you regarding your specific enquiry and closely related property opportunities as part of our legitimate business interests.

Similar property communications (soft opt-in)

Where you have made an enquiry, we may contact you by email or telephone about similar properties or developments, unless you opt out.

You will always be given the opportunity to opt out:

• When your data is first collected; and
• In every subsequent communication

Wider marketing

We will only send broader or unrelated marketing communications where you have provided explicit consent.

You can opt out at any time by:

• Clicking the unsubscribe link in emails
• Contacting us directly

7. Data retention

We retain your personal data only for as long as necessary to:

• Fulfil the purposes for which it was collected
• Satisfy legal, accounting, or regulatory requirements

Typically, enquiry data will be retained for a reasonable period to allow us to follow up on relevant property opportunities unless you opt out.

8. Your Legal Rights

Under UK data protection law, you have the right to:

• Request access to your personal data
• Request correction of inaccurate data
• Request erasure of your data
• Object to or restrict processing
• Request transfer of your data

To exercise any of these rights, please contact us.

9. Data Security

We have implemented appropriate technical and organisational measures to protect your personal data from unauthorised access, loss, or misuse.

10. Contact Details

If you have any questions about this privacy notice or how we handle your data, please contact:

DNA UK Properties Limited

Email: info@dnaukproperties.co.uk

You have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection.

11. Changes to this notice

We may update this privacy notice from time to time. The latest version will always be available on our website.